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Simulation of Negotiation and Argumentation Protocols
Říha, Michal ; Samek, Jan (referee) ; Zbořil, František (advisor)
This work deals with communication in multiagent systems. The protocols for negotiation and argumentation are shown, and model example of their usage is described. We describe hierarchical model of trust in contexts, that is used for representation of agent's believes. The argumentation protocol for those agents is designed, and is used for solving conflicts.
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Stylistic Analysis of Selected Interviews of Miloš Zeman Given to the Media
Hanušová, Ivona ; Holanová, Radka (advisor) ; Hájková, Eva (referee)
This thesis introduces an analysis of the selected interviews with the former president of the Czech Republic Miloš Zeman. Primarily it examines the stylistic devices and the use of persuasive techniques and stylistic elements within these interviews. The theoretical part introduces concepts such as journalistic style, dialogue, media dialogue, media image, persuasion, argumentation, and media discourse. The empirical section comprises a stylistic analysis of specific interviews. The objective of this thesis is to examine the persuasion within the analyzed texts. KEYWORDS dialogue, stylistic analysis, argumentation, Miloš Zeman, media dialogue, persuasio
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Pragmatics Aspects in Czech Language Textbooks for Elementary Schools
Michelčíková, Viktorie ; Chejnová, Pavla (advisor) ; Hájková, Eva (referee)
The topic of this thesis is communicative competence and pragmatic aspects in Czech language textbooks at elementary schools. Education aims to achieve six key competencies, including communicative competence. The thesis's theoretical part focuses on defining concepts such as pragmatics, gender, politeness, cooperative communication, dialogue, argumentation, and manipulation. In the practical part, the thesis analyses five third-year Czech language textbooks and examines to what extent pragmatic aspects are included in the textbooks. The research has shown that although pragmatic aspects are included in the textbooks, their level is not sufficient in most cases, and it is necessary to supplement these topics with additional supporting materials. The outcome of this work could be useful for Czech language teachers at the first level of primary schools who intend to focus on developing their pupils' communicative competence and improving their pragmatic communication skills. Keywords Argumentation, dialogue, gender, communicative competence, pragmatics, pragmatic aspects, manipulation, textbook, politeness
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Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
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TV-debate - argumentation and persuasion: Václav Moravec questioning's case study
Jelínková, Barbora ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
The diploma thesis presents own research method for examination of speech formations. It focuses on examination of televised political debates. The method applied here may be characterized as an organized hermeneutic analysis of political discourse. Through the application of an analytical - philosophical approach (e.g. application of the theory of maxima, illocutionary acts evaluation, and analysis of arguments and verification of their truthfulness), the method allows us to establish objective facts of the debate as well as some personal features of debate participants. To examine texts, the theoretical knowledge of distinguished authors (J. J. Austin, K. Bayer, T. A. van Dijk, N. Fairclough, H. P. Grice, J. Habermas, J. Kraus, G. N. Leeche, J. R. Searl, and others) have been made use of. In addition to the literary survey, the thesis also includes the argumentation in respect of selection of the method, selection of talk shows, transcript of debates from TV records, transformation of the text into an analysable form, and research methodology. Accordingly, a specific communication model of programme is drawn up, the talk show discourse is analysed as a whole, and the styles and argumentation of selected participants are examined and analysed, which is followed by a comprehensive assessment of the...
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Rhetoric of users selected asynchronic discussions on the Internet.
Klika, Jan ; Kraus, Jiří (advisor) ; Švelch, Jaroslav (referee)
Master thesis called "Users rhetoric of selected asynchronous discussions on the Internet" studies culture of language and rhetorical cultivation in the selected discussion pieces from the three news servers, namely Aktuálně.cz., iDnes.cz and Neviditelný pes. Under many of these virtual newspaper articles there are discussions that are meant to develop read ideas and opinions. This discussion space is accessible for practically everyone who has an access to the Internet, which is one of the characteristics and advantages of network media over traditional ones. However limitations of traditional media anticipated the use of appropriate and cultivated language. Network media have different characteristics and asynchronous discussion make other demands on language in them. Natural language is the basic communication medium, which is the primary content of most mass media. In the practical part there is an examination of users speech behavior in these discussions. The rhetorical analysis is used there, which allows a holistic view of speech including its argumentative construction. The aim is to find out what this type of online dialogues is characteristic from the point of view of rhetoric.
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Analysis of Crisis Communication in Retail Chains
Pralovszká, Sára ; Ivan, Michal (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on an analysis of crisis communication in food retail chains, using pragmatic linguistic methods. In the theoretical part I deal with speech acts theory from the viewpoint of John L. Austin and Emile Benveniste, Grice's Cooperative Principles and the Theory of Argumentation. I use all these methods in analyzing press releases published by retail chains in the case of a negative food affair. I am therefore interested in the way those linguistic tools are used by the authors in the press releases in order to communicate most effectively in a time of crisis, so as to prevent the loss of either costumers or the good name of the company. I will also focus on the most frequent mistakes made by the authors of press releases. The aim of my thesis is to find out whether it is possible to find some repetitive mechanisms used in the communication of different crisis topics. The main hypothesis is that although there are different crisis situations which need to be communicated, communication methods used in individual press releases are similar and they often recur. Key words: pragmatics, speech acts, cooperative principles, argumentation, crisis communication, food affair, press release.
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Resemblance, Imitation, Metamorphosis
Blecha, Jakub ; Thein, Karel (advisor) ; Jinek, Jakub (referee)
The central theme of my thesis are theoretical assumptions of Plato's arguments based on the figure appearance in dialogues X. Republic and Sophist. Separated chapters are devoted to the interpretation of selected passages of dialogue. Some partial assumptions are developed in details, such as The one over many argument in dialogue X. Republic and the essence of the image from Sophist. One conclusion follows from these work: the use of figures appearance is extremely problematic, for that reason, because we can not clarify the nature of image, as its a definitional feature. Reduction of imitation and in the second case of the art of Sophists on a certain type of representation, however, does not lead to the intended goal (to know the subjects of interpretation), but pointed out some non-trivial descriptions of the philosophical framework of Plato's thought. Powered by TCPDF (www.tcpdf.org)
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The Phenomenon of Fake News in the Czech Media Milieu
Beránek, Matěj ; Švantner, Martin (advisor) ; Marcelli, Miroslav (referee)
This thesis focused on disinformation, providing analysis of media system in the Czech Republic. The main focus is on content analysis of disinformations and their persuasive function - explaining what are the ain characteristics of those news and which lingual and rhetorical tools they use. The main tool which is discussed and analysed in this thesis is fallacy, false or invalid arguments. Disinformation phenomenon and its place in today's world is explained in their first part of the thesis. The second, empirical part of the thesis looks at specific examples of disinformations which were published at selected Czech disinformation news websites (Aaronet, AC24, Instory.cz). Selection of those websites was guided by their diversity when it comes to structure and themes. The sample of analysed articles was subject to predefined standards, chosing articles with the theme of immigration crisis which were published between 2015 and 2017.
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Language correctness and incorrectness as an argument used in online discussions
Trojanová, Monika ; Švelch, Jaroslav (advisor) ; Kraus, Jiří (referee)
The diploma thesis titled "Language Correctness and Incorrectness as an Argument Used in Online Discussions" deals with a language criticism which is used as an argument in online discussions. Firstly, the thesis frames language and speech, argumentation, rhetoric, and communication. Then it introduces online discussions and describes how they work, and how they contribute to communication. It is also focused on the users as creators of content in online discussions. The thesis analyzes the corpus of online discussions in which the argumentation based on language correctness and incorrectness is contained. According to communication situations, the thesis classifies by what language criticism is started, what arguments are used by the critics, how the critized react, and how the others perceive language criticism. The research also examines the consequence of language criticism in online discussions. The goal of the thesis is to determinate whether and how language incorrectness may affect information value of particular post, and how the arguments based on language correctness and incorrectness are used.
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